Phillforce Customer Acquisition Intelligence
Find the acquisition problem worth solving first.
Connect your website, offer, buyer journey, and funnel evidence in one diagnosis. See which constraint has the strongest support, inspect the reasoning, and leave with a correction you can act on.
Evidence before recommendations One primary constraint A correction path tied to the finding
Illustrative workspace preview
phillforce
Analysis complete
Example workspace
Customer acquisition intelligence
Acquisition overview
Updated from saved evidence
Acquisition truth
Lead-to-customer movement
A business-supplied operational observation identifies friction in follow-up or handoff.
Evidence linkedDo now
Seven-system readiness7 systems
Readiness gap32%
Sales handoff
Modeled value movement$1,440
DecisionRepair handoff first
Explore the diagnosisFollow the evidence.
Follow the evidence.
Understand the decision.
Select an investigation to see the question it answers and how a finding becomes a next action. This walkthrough uses illustrative evidence, not a live analysis of your company.
Illustrative diagnosis
Can the right buyer recognize your offer?
Evidence
The opening message describes the company mission. The service and intended audience appear further down the page.
Interpretation
Sales handoff may be creating hesitation before buyers reach the relevant service.
Recommended action
Name the audience, the service, and the outcome together near the first decision point.
What to measure
Track visits to the relevant service and completed inquiries.
Your result is shaped by your company and evidence.Run free intelligence
Know what the finding rests on
A useful diagnosis shows its working.
A confident sounding recommendation is not enough. The distinction between what was supplied, what was observed, and what is inferred changes how you should act.
Client supplied
The commercial facts you provide.
Your audience, offer, goal, customer value, acquisition spend, and funnel counts establish the business context. Incomplete inputs limit the conclusions.
Observed evidence
What the analysis can point to.
Website messaging, visible buyer paths, and recorded stage movement support specific findings. A missing connection remains a gap in the evidence.
Modeled possibility
A scenario to test.
Potential revenue movement and causal explanations help prioritize investigation. They are not proof of causation or a promise of revenue.
How the Intelligence works
Bring the evidence. Receive the diagnosis. Choose the right support.
You do not need to prepare a long report. Phillforce asks for the commercial facts required to judge movement, keeps observed evidence separate from modeled possibilities, and lets you choose how far we should help.
01
Define the commercial context
Name the audience, offer, primary website action, current goal, customer value, and acquisition spend. This gives every finding a business meaning.
Your company context02
Supply one period of funnel evidence
Add visitors, leads, qualified opportunities, meetings, proposals, and customers using definitions that remain consistent across the reporting period.
Your measured movement03
Run the connected investigation
Phillforce examines the public message, buyer path, conversion evidence, constraint relationships, and modeled revenue movement as one system.
A connected investigation04
Act on the first priority
Open the primary constraint, inspect the supporting evidence, follow the prescription, and review one intervention before implementation begins.
One defensible next decisionYou control the next stepStay with the free diagnosis, add human validation, or move one confirmed priority into implementation.
Compare ways to workFunnel & commercial movement intelligence
See where commercial movement is being lost.
Phillforce separates client supplied movement, observed drop off, and modeled improvement. It does not turn missing data into false certainty.
- Consistent funnel stage definitions
- Conversion rates from supplied volumes
- Modeled value sensitivity marked as a scenario
Select a stage in the demonstration to inspect its movement.
Demo evidence
Client suppliedStage movement
Visitors1,700
Leads689
Qualified230
Meetings150
Proposals97
Customers57
Selected stageVisitors to leads
Observed drop off1,011
Modeled movement$1,440
PrimarySales handoff
PathBuyer choice
WebsiteConversion
JourneyDecision friction
ProofTrust
ActionInquiry
Directional dependency
Constraint dependency mappingExplore Phillforce services
Test the strongest explanation behind the symptom.
A weak result rarely belongs to one page or one campaign. Phillforce maps evidence-supported dependencies across your message, website, buyer decision, demand capture, sales handoff, and measurement system without treating a hypothesis as proven causation.
Primary constraintLead-to-customer movement
30A business-supplied operational observation identifies friction in follow-up or handoff. The funnel locates the affected stage; it does not establish causation.
Personalized solution prescriptions
Every finding must end in a decision.
The system ranks unresolved commercial impact against implementation effort, then gives the next correction a clear sequence, success measure, and expected signal.
Solution prescriptionMedium effort
Replace broad homepage language with audience specific decisions.
Decision: Keep the mission led message as supporting language, then give each primary audience a distinct path near the top of the page.
- 1
Name the audiences who should immediately recognize themselves.
- 2
Connect each audience to the offer designed for its goal.
- 3
Place relevant proof before the commitment point.
- 4
Measure each path as a separate acquisition event.
Success measure Each audience path records identifiable clicks and completed actions.
One actual intervention preview
See the correction before committing to implementation.
The preview turns a priority finding into a practical first draft shaped around the analyzed company, current offer, active audience, and evidence collected.
Evidence based draft. No unsupported outcome claims.
Decision ModulePreview
Choose the path that matches your goal.
Move directly to the offer, proof, and action designed for your decision.
For founders
Find the acquisition constraint.
Run intelligenceFor growth teams
Correct the active system.
View the sprintFor organizations
Build the implementation path.
Talk with PhillforceAsk Phill
Question the diagnosis without losing the evidence.
Ask Phill works inside the active analysis. It can explain the finding, challenge assumptions, clarify the next action, and show what must be measured after implementation.
Open your workspaceYou
What should we correct first and why?
Ask Phill
Correct the homepage decision path first. The active constraint is offer clarity. Your current message communicates purpose, but it does not help each audience identify the right offer quickly enough.
- 1Name the three audience paths.
- 2Connect each path to its correct offer.
- 3Track each primary action separately.
Client perspectives
See how leaders used the Intelligence to reach a clearer decision.
See leaders explain how the Intelligence helped them connect acquisition evidence, challenge assumptions, and decide what deserved attention next.
0105
Crisis Peer
What stood out to me about Phillforce was how quickly it moved beyond general marketing advice and helped me understand what was actually happening across the customer acquisition journey. Instead of telling me to simply create more content, run more ads, or generate more traffic, the Intelligence helped surface the areas that deserved attention first, showed the reasoning behind the findings, and gave me a much clearer sense of what I should work on next. It felt less like another audit and more like having a structured way to think through acquisition decisions.
Dr. Kevin ScottCEO, Crisis Peer
Visit The Crisis PeerClient perspective
Phillforce plans
Start with core intelligence. Expand as your acquisition operation grows.
Free gives you the core Phillforce intelligence product today. Pro and Growth are the next operating layers, with greater depth, history, workspace capacity, connected intelligence, and intervention tracking.
Available now
Free
$0forever
A serious starting point for understanding what is limiting customer acquisition and what deserves attention next.
- Core intelligence
- 1 workspace
- Standard analysis
- Limited history
- Limited Ask Phill
- No integrations
Coming soon
Pro
$149/ month
For founders and growth teams that need deeper intelligence, more analysis capacity, and a longer decision record.
- Everything in Free
- 4 business integrations
- Deeper connected intelligence
- More analyses
- Historical comparison
- Decision and intervention tracking
- Advanced reports
- 3 workspaces
- Prospect Intelligence Coming soon
Coming soon
Growth
$299/ month
For teams operating across more workspaces, evidence, interventions, connected accounts, and decision history.
- Everything in Pro
- 10 workspaces
- More team members
- Higher analysis capacity
- Longer intelligence history
- More connected accounts
- Advanced intervention intelligence
- Advanced reporting
- Cross-workspace capabilities as they become available
- Higher Prospect Intelligence capacity
Product direction
Integrations and Prospect Intelligence remain in the roadmap while Phillforce continues to deepen the core intelligence experience.
Compare plans and human supportFour ways to work with Phillforce
Start at the level your decision requires.
You can begin free, add human judgement, commission one focused correction, or scope coordinated implementation. These are four entry points, not four compulsory steps.
01Self directed diagnosis
For founders and teams that need clarity first
Free Customer Acquisition Intelligence
Examine the acquisition system and receive a structured diagnosis before paying for a service.
FreeNo service purchase required
- Private intelligence dashboard
- Primary constraint and evidence
- Solution prescription and preview
- Ask Phill inside the analysis
02Human validation
For founders and leaders who want a second judgement
Human Acquisition Review
Add experienced commercial judgement to the completed Intelligence before deciding what to correct.
$199One completed review
- Review of your completed Intelligence
- Human challenge of the primary finding
- Priority clarification
- Written human review summary
03Focused implementation
For founders and growth teams ready to correct one priority
Customer Acquisition Correction Sprint
Move one confirmed high priority constraint from diagnosis into focused implementation.
$1,970One correction sprint
- Deep acquisition diagnosis
- Prioritized correction plan
- One agreed high priority intervention
- Ask Phill support and implementation review
04Coordinated implementation
For growth teams and enterprises with broader constraints
Custom Acquisition Implementation
Coordinate correction when the confirmed constraint crosses several systems, pages, channels, markets, or teams.
CustomScope approved before work begins
- Defined systems and responsibilities
- Phased implementation plan
- Agreed success measures
- Commercial scope and timeline
Advertising spend, paid software, external tools, media costs, contractors, and ongoing campaign management are separate unless explicitly included in the written scope.
Questions before you begin
Understand the Intelligence and every way to work with Phillforce.
These answers explain what each entry point contains, when human judgement helps, what the Correction Sprint implements, and when a custom scope is appropriate.
Compare the four entry pointsPhillforce diagnoses customer acquisition as one connected commercial system. It examines your public message, offer, buyer journey, funnel movement, conversion evidence, and revenue context to identify what appears to be limiting acquisition, explain why it matters, and define what should be corrected first.
A website audit usually produces page observations. Phillforce tests how the website, offer, buyer decision, funnel evidence, and revenue movement affect one another. The output is a ranked acquisition constraint with supporting evidence, not a disconnected list of marketing recommendations.
You receive a private intelligence workspace, acquisition readiness view, evidence confidence, buyer journey analysis, funnel movement, constraint analysis, prioritized prescriptions, Action Center, intervention preview, and Ask Phill inside the active analysis.
Bring your public website, best fit audience, core offer, primary website action, current commercial goal, currency, average customer value, monthly acquisition spend, and one consistent reporting period covering visitors through customers.
A Phillforce specialist reviews your completed Intelligence and the evidence behind it, challenges the primary diagnosis where necessary, clarifies what deserves attention, and provides a written human review summary. It adds experienced commercial judgement without including implementation.
No. The four entry points are choices, not compulsory steps. You may move from Free Intelligence directly into the Correction Sprint when the priority is clear, or use the Human Acquisition Review when you want added validation before committing to implementation.
The sprint includes a deep acquisition diagnosis, a prioritized correction plan, implementation of one clearly agreed high priority intervention, Ask Phill support, and a review after implementation. The scope is focused on one intervention and does not imply unlimited execution.
Advertising spend, paid software, external tools, media costs, contractors, and ongoing campaign management are separate unless they are explicitly included in the written scope.
Custom Implementation is appropriate when the confirmed constraint requires coordinated work across multiple pages, systems, channels, markets, or teams. Phillforce defines the scope, responsibilities, measures, and commercial terms before implementation begins.
Yes. Update your company context or funnel evidence, save the changes, and run a new analysis. The new result should reflect the latest evidence rather than preserve an outdated conclusion.
Yes, when a supported provider connection is available. The client pays the provider directly through their own credential. Phillforce charges only for the human review or implementation service the client chooses.
No. Phillforce calculates supplied funnel movement, distinguishes observed evidence from modeled possibilities, and identifies a defensible priority. Modeled revenue movement is a scenario, not a guaranteed outcome.
Start with Customer Acquisition Intelligence
Know what deserves attention before you invest in fixing it.
Begin with the Intelligence. Bring in a human when the finding needs judgement. Choose implementation only when the priority and scope are clear.