Practical reading for founders and teams working through offer clarity, buyer decisions, and the steps between interest and becoming a customer.
There is a stage in the growth of a business where the hardest problem is no longer simply getting people to notice the company, because marketing is happening, the website exists, content is being published, sales…
Read the articleTake one business question into the reading. Leave with something specific to examine.
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There is a stage in the growth of a business where the hardest problem is no longer simply getting people to notice the company, because marketing is happening, the website…
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There is a part of customer acquisition that I think is easy to underestimate because it does not sit neatly inside one dashboard, one department or one stage of the…
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There is a version of marketing reporting that can make a company feel extremely informed while leaving the founder almost completely unable to decide what should happen next, because every…
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There is a particular moment that happens inside a lot of growing businesses where customer acquisition starts feeling harder than it should, leads are inconsistent, conversions are not where leadership…
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One of the easiest things to misread in marketing is strong engagement, because when a post gets comments, people share an article, followers are growing, the founder is becoming more…
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I think businesses naturally spend more time studying the customers they successfully won than the customers who walked away, because successful customers are easier to celebrate, easier to turn into…
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One of the things I think businesses misunderstand about conversion is that customers rarely leave because of one enormous mistake that is obvious enough for everyone inside the company to…
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There is a sentence I hear a lot in growth conversations, and I understand exactly why founders and commercial teams say it, because when revenue feels inconsistent and the pipeline…
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There is a point in a growing business where increasing the marketing budget begins to feel like the most obvious answer to a growth problem, because if the company needs…
Read articleBring your website and company evidence into Free Intelligence.
DecideDiscuss a Human Review when you want to examine the diagnosis with a person.
ImplementDiscuss one scoped intervention through the Customer Acquisition Correction Sprint.
An article can give you a way to examine the problem. Your evidence determines whether the explanation fits and what to do about it.
A weak response rate, unclear offer, or stalled booking step is easier to examine than “marketing is not working.”
Use a real page, enquiry, or reporting period to test the idea against your situation.
Name the correction and the signal you would review before committing to more work.
Use the ideas here to ask better questions. Run Free Intelligence to examine your website and business context together.
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