See the full journey from interest to customer.
A closer look
Phillforce connects your offer, website and buyer journey so you can see where potential customers may lose momentum.
See how it worksPhillforce Customer Acquisition Intelligence
Phillforce reviews your website and the business details you share to show where potential customers may get stuck and what to improve first.
Why Phillforce
Understand what is slowing customer acquisition.
See how buyers move, what gets in their way and which improvement deserves attention first.
Find what may be holding you back.
A closer look
Instead of treating every symptom as a separate problem, review the evidence behind the most important suspected problem and what still needs verification.
See how it worksKnow what deserves your attention next.
A closer look
Use the findings to decide what to do now, what to verify before acting and where additional spending may not solve the problem.
See how it worksIntelligence for your decision
A clearer next move for your business.
Find the priority that matters to your role, your team and your next investment.
For the founder
Know where your next investment belongs.
Find a clear priority when growth feels slow and every new idea competes for your budget.
- See what is limiting acquisition now
- Separate urgent work from noisy ideas
- Choose the next investment with evidence
Recommended path
Start free. Use the findings to decide what deserves your attention first.
Your business, brought togetherOne ranked founder decision
Message and offer
Buyer journey
Funnel and revenue
Primary
problem
problem
Next
decision
See plans and supportdecision
What the Intelligence examines
Answer the questions that stand between interest and a sale.
See what visitors need to understand, what may hold them back and what could help them take the next step.
01
Do people understand what you offer?
See whether buyers can understand your offer and take the next step.
02
What makes people hesitate?
Find the points where buyers may lose confidence or hesitate.
03
What may be causing the problem?
Understand the likely reason behind a weak result.
04
Where do you lose interested people?
See where potential customers stop moving toward a sale.
05
What should you improve first?
Know what to improve first and how to check whether it helped.
06
What could the change look like?
Review a suggested improvement before committing to the work.
07
Ask Phill
Ask what the findings mean for your business and next decision.
How Phillforce works
From your website to a clearer next decision.
Start with the information you have. Phillforce connects the evidence and helps you choose what to improve first.
Tell us about your business.
A closer look
Share who you serve, what you sell and the goal you want to improve. This context helps Phillforce interpret what it sees on your website.
See how it worksAdd the numbers you have.
A closer look
Where available, add figures for visits, leads, meetings and customers. You can begin without complete data and verify what is missing.
See how it worksSee what may be holding you back.
A closer look
Phillforce examines your website and the path from interest to customer, connects the findings and distinguishes evidence from what needs checking.
See how it worksChoose what to improve first.
A closer look
Review the primary problem and the reasoning behind it. Decide what to do now, what to confirm and how to measure the result.
See how it worksClient perspectives
See what customers found valuable.
Hear how customers used Phillforce to understand the problem and choose where to focus.
0105
Crisis Peer
What stood out to me about Phillforce was how quickly it moved beyond general marketing advice and helped me understand what was actually happening across the customer acquisition journey. Instead of telling me to simply create more content, run more ads, or generate more traffic, the Intelligence helped surface the areas that deserved attention first, showed the reasoning behind the findings, and gave me a much clearer sense of what I should work on next. It felt less like another audit and more like having a structured way to think through acquisition decisions.
Dr. Kevin ScottCEO, Crisis Peer
Visit The Crisis PeerClient perspective
Integrations
Coming soonPlanned connections to bring website activity, ad spend, sales progress and payments into your investigations.
Google Analytics
Understand where visitors arrive and which tracked actions they take.
Google Search Console
See which searches show your website and which pages earn clicks.
LinkedIn Ads
Compare campaign spend with clicks and recorded lead activity.
Meta Ads
Review Facebook and Instagram ad spend alongside reported results.
Reddit Ads
Review Reddit campaign spend, clicks and tracked outcomes.
TikTok Ads
Compare video engagement with clicks and reported conversions.
HubSpot CRM
Follow contacts and deals from first enquiry to closed business.
Stripe
Ground revenue discussions in payments, subscriptions and refunds.
Google Ads
Compare campaign costs with clicks and recorded conversions.
Google Analytics
Website analytics
See what happens after the visit.
Compare traffic sources, landing pages and tracked actions to investigate where visits are not turning into enquiries.
Are visitors reaching the right page, then taking the next step?
Data to review
Website activity
- Traffic sources
- Channels and campaigns
- Landing pages
- Visits and engagement
- Key events
- Actions recorded in GA4
Results depend on the events and tracking already set up in GA4.
Google Search Console
Organic search
Understand how buyers find you on Google.
Review search queries, page impressions and clicks to distinguish low visibility from search results that attract too few visits.
Is the problem being found, or getting people to visit?
Data to review
Search performance
- Search queries
- Terms people use
- Impressions and clicks
- Visibility and visits from search
- Pages and position
- Where your site appears
Search data adds context before the visit; it does not show completed sales.
LinkedIn Ads
Paid social
Look beyond the cost of a LinkedIn click.
Review campaign costs and reported conversions alongside sales evidence where it is available. A low-cost lead is not the same as a paying customer.
Which campaigns deserve a closer look before you increase spend?
Data to review
Campaign performance
- Campaign spend
- Costs by campaign
- Impressions and clicks
- Ad exposure and response
- Reported conversions
- Outcomes recorded by LinkedIn
Reported outcomes depend on your conversion tracking and attribution settings.
Meta Ads
Facebook and Instagram advertising
Separate ad attention from customer progress.
Compare campaign delivery, costs and reported actions. Check the evidence before assuming that more engagement means more customers.
Are campaigns generating useful actions, or just more attention?
Data to review
Ad activity and results
- Delivery
- Reach and impressions
- Spend and clicks
- Cost of attracting attention
- Reported actions
- Results recorded by Meta
Ad-platform results can differ from website analytics and recorded sales.
Reddit Ads
Paid social
See what Reddit campaigns contribute.
Compare campaign activity with the actions your tracking records. Use the results to question which audiences and offers deserve more testing.
Which campaigns generate activity worth investigating further?
Data to review
Campaign response
- Campaign spend
- Budget used by campaign
- Impressions and clicks
- Ad exposure and response
- Tracked outcomes
- Actions recorded for your ads
Tracked outcomes depend on your account access and measurement setup.
TikTok Ads
Video advertising
Look past views to the next action.
Review how ad attention translates into clicks and tracked actions before deciding whether the creative, offer or next step needs attention.
Are people only watching, or taking the action your campaign needs?
Data to review
Video and campaign results
- Video engagement
- How viewers respond
- Spend and clicks
- Cost and website traffic
- Reported conversions
- Actions attributed to your ads
Video engagement is not proof of a sale; conversion tracking adds context.
HubSpot CRM
Sales pipeline
Find where interested leads stop moving.
Bring contact records, deal stages and recorded values into the investigation. Separate a lack of enquiries from a problem in qualification or follow-up.
Are you short of leads, or losing opportunities after the enquiry?
Data to review
Sales progress
- Contacts
- Lead and customer context
- Deals
- Stage, recorded value and status
- Pipelines
- How your sales process is set up
The picture is only as complete as the information recorded in your CRM.
Stripe
Payments and subscriptions
Check the sales behind the marketing results.
Payment and subscription records would help distinguish reported conversions from revenue actually collected. Review refunds alongside acquisition performance.
Are reported wins becoming collected revenue?
Data to review
Payments and revenue
- Payments
- Successful payment amounts
- Subscriptions
- Status and recurring plans
- Refunds
- Amounts returned to customers
Payment records alone do not identify which campaign caused a purchase.
Google Ads
Paid advertising
See what your Google Ads spend produces.
Review campaign costs and reported conversions alongside website and sales evidence. Use the differences to decide what needs investigation before spending more.
Does the next improvement belong in the campaign or after the click?
Data to review
Campaign costs and outcomes
- Spend
- Costs by campaign
- Clicks
- Traffic from your ads
- Conversions
- Outcomes recorded in Google Ads
Conversion data depends on your tracking setup and attribution settings.
Protect your budget, time and growth
Thinking of using Phillforce today?
Here is why you should use it: understand what deserves your budget, your time and your attention.
01Smarter spending
Before you commit more of your budget
Prevent wrong spending
Understand what may be limiting acquisition before spending more on ads, tools or campaigns.
ClarityKnow where your next investment belongs
- Check whether more traffic is the priority
- Review the evidence behind each finding
- Separate urgent fixes from new spending
- Know what to verify before committing
02Focused action
Before your team starts another task
Avoid time wastage
Find the work worth doing first instead of spreading your team across disconnected fixes.
FocusOne clear priority for your next step
- Identify the primary problem
- Put improvements in a practical order
- See what needs checking before acting
- Use Ask Phill to understand the next step
03Revenue growth
When activity is not turning into customers
Prevent poor revenue growth
See where potential customers stop moving forward and which gaps may be limiting revenue.
ProgressA practical path from findings to action
- Review the journey from interest to customer
- Find friction in enquiries and sales
- Choose a correction tied to the evidence
- Decide what to measure after the change
Questions before you begin
A few answers before you begin.
Understand what you get and how to choose the right support.
Compare human supportPhillforce helps you understand what may be slowing customer acquisition. It brings your website, buyer journey and business context together to identify the primary problem, explain the evidence and help you choose what to improve first.
Phillforce is for founders and growth teams who want a clearer view of why interest is not turning into enough customers. It helps you decide where to focus before committing more time or budget to another campaign.
You get findings, supporting evidence and suggested next steps. Save your investigation to your workspace to review the results and use Ask Phill to understand what they mean for your business. Human support is a separate, optional service.
Start with your website and a few details about who you serve, what you sell and what you want to improve. Add visitor, lead or sales figures where available. You do not need a complete set of numbers to begin.
Phillforce brings your website, business context and customer journey into one investigation. The focus is not just on reporting numbers or listing page issues, but on explaining the likely problem and helping you choose what to improve first.
Recommendations depend on the evidence available. Review the supporting findings and anything marked for verification before making a major decision. Phillforce helps you choose a next step; it does not guarantee that a particular change will increase sales.
No. Your investigation provides findings and recommendations, not automatic changes to your website or campaigns. You stay in control of what happens next. Any implementation work is a separate choice, with the scope agreed before work begins.
You can use the findings yourself or share them with your team. For additional support, request a Human Acquisition Review or discuss a Customer Acquisition Correction Sprint. You choose whether to take that next step after reviewing your results.
Start with Customer Acquisition Intelligence
Find a useful next step for your business.
Start free. Understand the priority. Choose extra support when you need it.